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“The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything”.

David Ogilvy

Writing good sales copy actually focuses less on selling and more on having an easy casual conversation with a prospective customer.

 

Here are the 7 steps of this conversation.

Write Copy That Sell in 7 Easy Steps

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The 7-Step Sales Copy Template


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